Advertising and Marketing – The United State Media

Clarence O. Smith, a Founder of Essence Magazine, Is Dead at 92

Reporter USMay 7, 2025

Clarence O. Smith, who convinced skeptical mainstream advertisers of the power and worth of the Black female consumer market as a founder of Essence, the first general-circulation magazine directed at Black women, died on April 21. He was 92. Mr. Smith, who lived in Yonkers, N.Y., died in a hospital after a short illness, his […]

Disney’s Park Business Grows Despite Consumer Angst

Reporter USMay 7, 2025

Americans, struggling with rising costs, have been looking for ways to cut back on nonessential spending. But Disney, so far at least, apparently does not count as a discretionary expense. The company, reporting results for its winter quarter on Wednesday, said operating profit at its domestic theme park division had climbed 13 percent from a […]

TikTok, Facing a U.S. Ban, Tells Advertisers: We’re Here and Confident

Reporter USMay 7, 2025

“TikTok is here — we are here,” Khartoon Weiss, the company’s vice president of global business solutions, told a packed warehouse of advertisers on Tuesday in Manhattan. “We are absolutely confident in our platform and confident in the future of this platform,” she declared. That statement was the closest TikTok advertising executives got to addressing […]

Trump’s Tariff on Cheap Chinese Imports Will Cost Big Tech Billions

Reporter USMay 3, 2025

The expansion of the loophole for tariff-free shipments of goods nearly a decade ago gave rise to Temu, Shein and other low-cost online retailers offering items straight from Chinese factories at unfathomable discounts. It also unleashed something else — a cascade of billions of dollars of digital advertising that provided a windfall for Meta, Alphabet […]

Spotify Paid $100 Million to Podcasters as Creator Wars Heat Up

Reporter USApril 28, 2025

Spotify has paid more than $100 million to podcast publishers and creators since January, the company told The New York Times’s DealBook. The payout is the result of a program introduced in 2025 that opened up new revenue streams to eligible hosts. But it is also an attempt to draw more creators (and their audiences) […]

Tariff Confusion and Recession Fears Leave Advertisers ‘Paralyzed’

Reporter USApril 16, 2025

Persuading people to spend money in a time of unpredictable tariffs is proving to be a complicated calculation for the $380 billion American advertising industry. Should a retailer commit to holiday television commercials for toys manufactured by newly vulnerable trading partners? How do social media companies account for the potential disappearance of Chinese companies that […]

Rick Levine, Who Gave Commercials Cinematic Flair, Dies at 94

Reporter USApril 11, 2025

Rick Levine, an award-winning television commercial director who brought a big-screen sensibility to the small screen with widely celebrated spots, like a Diet Pepsi Super Bowl ad from the 1980s featuring Michael J. Fox risking life and limb for love, died on March 11 at his home in Marina del Rey, Calif. He was 94. […]

New England’s King of Couches Relinquishes His Crown

Reporter USApril 5, 2025

Bostonians like to brag about their celebrities with big personalities — David Ortiz, Mindy Kaling, Mark Wahlberg, to name a few. And then there’s Eliot Tatelman of Jordan’s Furniture. While not well known outside New England, Mr. Tatelman has been a fixture for years on local television, hawking mattresses and sofas in humorous, relatively low-budget […]

TikTok Ads Portray App as Force for Good as US Ban Looms

Reporter USMarch 25, 2025

In an emotional advertisement running on Facebook and Instagram over the past month, a young woman, Katie, talks about being diagnosed with an illness that resulted in kidney failure at age 19. But she was able to find a transplant match “because a stranger was scrolling on TikTok.” Thanks to that stranger’s kidney, she continued, […]

Japan Reaches Peak Shohei Ohtani as Dodgers and Cubs Open MLB Season

Reporter USMarch 18, 2025

It’s hard to be ubiquitous in Tokyo, one of the largest cities in the world, but Shohei Ohtani has found a way. The Los Angeles Dodgers star seems to be everywhere: on billboards, on products, in television ads and news and entertainment shows and, of course, on the field when his games are broadcast live […]

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Clarence O. Smith, a Founder of Essence Magazine, Is Dead at 92

Disney’s Park Business Grows Despite Consumer Angst

Trump’s Tariff on Cheap Chinese Imports Will Cost Big Tech Billions

Spotify Paid $100 Million to Podcasters as Creator Wars Heat Up

Rick Levine, Who Gave Commercials Cinematic Flair, Dies at 94

New England’s King of Couches Relinquishes His Crown

Japan Reaches Peak Shohei Ohtani as Dodgers and Cubs Open MLB Season

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