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Nestled in the members wing of the Charles Brownlow Stand at Geelong’s GMHBA Stadium sits a palatial corporate box decked out with leather couches and marble bars.

It has a private door, a special security guard and a large decking area for guests to watch the Cats in action as they mingle in the fresh air.

Rebecca Maddern, former premiers Ted Baillieu and Steve Bracks, Cotton On founder Nigel Austin, and deputy PM Richard Marles.

Rebecca Maddern, former premiers Ted Baillieu and Steve Bracks, Cotton On founder Nigel Austin, and deputy PM Richard Marles.Credit: Steve Kiprillis

The grandiose box belongs to one of Geelong Football Club’s biggest backers, retail giant Cotton On, a long-time supporter that became the official apparel sponsor in 2016.

It is a private box for private people. On match days, the fashion brand’s “reclusive” founder Nigel Austin and his publicity shy cousin and business partner Ash Hardwick host up to 50 guests, ranging from clients and staff to family and friends. They even provide face painting for the kids.

Click here to read the full feature story.


Nestled in the members wing of the Charles Brownlow Stand at Geelong’s GMHBA Stadium sits a palatial corporate box decked out with leather couches and marble bars.

It has a private door, a special security guard and a large decking area for guests to watch the Cats in action as they mingle in the fresh air.

Rebecca Maddern, former premiers Ted Baillieu and Steve Bracks, Cotton On founder Nigel Austin, and deputy PM Richard Marles.

Rebecca Maddern, former premiers Ted Baillieu and Steve Bracks, Cotton On founder Nigel Austin, and deputy PM Richard Marles.Credit: Steve Kiprillis

The grandiose box belongs to one of Geelong Football Club’s biggest backers, retail giant Cotton On, a long-time supporter that became the official apparel sponsor in 2016.

It is a private box for private people. On match days, the fashion brand’s “reclusive” founder Nigel Austin and his publicity shy cousin and business partner Ash Hardwick host up to 50 guests, ranging from clients and staff to family and friends. They even provide face painting for the kids.

Click here to read the full feature story.

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