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Swift also sold VIP packages that combined tickets for the concert with exclusive merchandise that were priced from $349-$1249.90. Swift sold more than $20 million worth of merchandise over her four nights in Sydney – more than double that of any other artist at the venue.
A record 453,237 people attended nine Lions games across five weeks, comfortably beating the previous highest attended tour on record in Australia (389,400). Lions chief executive Ben Calveley has committed to returning to Australia.
The first Test in Brisbane was a 52,500 sell-out at Suncorp Stadium and the second Test in Melbourne was the highest crowd for a British & Irish Lions match, with 90,307 fans watching the Wallabies’ three-point loss to the touring side at the MCG.
Up to 40,000 British and Irish Lions fans travelled to Australia. Credit: Sitthixay Ditthavong
Speaking on Sunday, Rugby Australia chief executive Phil Waugh credited the Lions tour for bringing crucial funds to the game.
“I think that when you speak to the Lions executive, they’ll share with you that it’s exceeded expectations,” Waugh said.
“I’ve always said that it’s a really good opportunity for us to reset the balance sheet and be transparent around the fact that we’ve got the debt facility and ideally we get that down as quickly as possible, given the cost to carry it.”
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Swift also sold VIP packages that combined tickets for the concert with exclusive merchandise that were priced from $349-$1249.90. Swift sold more than $20 million worth of merchandise over her four nights in Sydney – more than double that of any other artist at the venue.
A record 453,237 people attended nine Lions games across five weeks, comfortably beating the previous highest attended tour on record in Australia (389,400). Lions chief executive Ben Calveley has committed to returning to Australia.
The first Test in Brisbane was a 52,500 sell-out at Suncorp Stadium and the second Test in Melbourne was the highest crowd for a British & Irish Lions match, with 90,307 fans watching the Wallabies’ three-point loss to the touring side at the MCG.
Up to 40,000 British and Irish Lions fans travelled to Australia. Credit: Sitthixay Ditthavong
Speaking on Sunday, Rugby Australia chief executive Phil Waugh credited the Lions tour for bringing crucial funds to the game.
“I think that when you speak to the Lions executive, they’ll share with you that it’s exceeded expectations,” Waugh said.
“I’ve always said that it’s a really good opportunity for us to reset the balance sheet and be transparent around the fact that we’ve got the debt facility and ideally we get that down as quickly as possible, given the cost to carry it.”
News, results and expert analysis from the weekend of sport sent every Monday. Sign up for our Sport newsletter.
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