A Guide to Amazon’s Advertising Console (ACC)

Amazon’s Advertising Console (ACC) is a platform that allows advertisers to create, manage, and track their advertising campaigns on Amazon. It is a powerful tool that can help you reach more customers and drive more sales on the Amazon marketplace. Here is a guide to the main features of ACC:

  1. Campaign management: ACC allows you to create and manage sponsored product, sponsored brand, and sponsored display campaigns. You can set your budget, targeting, and bid amount, as well as track the performance of your campaigns.
  2. Keyword research: ACC provides a keyword research tool that allows you to find relevant keywords to use in your campaigns. You can also see the search volume and competition level for each keyword, which can help you choose the most effective keywords for your campaigns.
  3. Product targeting: ACC allows you to target your campaigns to specific products or product categories on Amazon. This can help you reach the right customers and increase the chances of making a sale.
  4. Audience targeting: ACC offers several options for targeting your campaigns to specific audiences, including demographics, interests, and behaviors. You can use this feature to reach specific groups of customers who are most likely to be interested in your products.
  5. Advertising reports: ACC provides detailed reports on the performance of your campaigns, including impressions, clicks, and sales. You can use this information to optimize your campaigns and improve their performance.

By using ACC effectively, you can increase your visibility on Amazon and drive more sales for your business.

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