Amazon Pay-Per-Click (PPC) is a form of advertising on Amazon that allows sellers to bid on keywords in order to have their products displayed as sponsored results on Amazon’s search results pages. When a shopper searches for a product on Amazon, the sponsored results appear at the top and bottom of the search results page, and they are labeled as “Sponsored.”
To manage a PPC campaign on Amazon, sellers can use Amazon Advertising, formerly known as Amazon Marketing Services (AMS). Amazon Advertising allows sellers to create and manage sponsored product and sponsored brand campaigns, set budgets, and track the performance of their campaigns.
Here are some tips for managing a PPC campaign on Amazon:
- Research and select relevant keywords: Choose keywords that are relevant to your product and that shoppers are likely to use when searching for products like yours. You can use tools like Amazon’s Keyword Tool or Sonar to help you find and select the right keywords.
- Set a budget: Determine how much you are willing to spend on your PPC campaign and set a budget accordingly. Keep in mind that you will be charged every time someone clicks on one of your sponsored ads.
- Monitor and optimize your campaign: Regularly check the performance of your PPC campaign and make adjustments as needed. This may include changing your bids, adding or removing keywords, or adjusting your ad copy.
- Use negative keywords: Negative keywords allow you to exclude certain keywords from your campaign so that your ads don’t show up for irrelevant searches. This can help you avoid wasting money on clicks from shoppers who are not interested in your product.
By following these tips and regularly monitoring and optimizing your PPC campaign, you can effectively reach potential customers and drive more sales on Amazon.